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Headquartered
in the suburbs of Chicago, Tour Edge was founded in 1985 by
David Glod, a former golf pro at Village Links Golf Club in
Glen Ellyn, Illinois. David as a young entrepreneur truly believed
there was an opportunity in the golfing industry to provide
a high quality product at an affordable price. In his mind there
was no reason for the trend in inflating prices that were overcoming
the market. David's goal was to change the consumer's perception
of value and quality in golf clubs. He designed his first club
in 1987 and never looked back.
While
constantly paying attention to both product design and quality,
several new products were developed, including the Fiber-Sonic
iron, the industry's first heel weighted club. Since then, many
new and innovative products have been designed. Like Callaway
and the Big Bertha, Adams and the Tight Lies, the Tour Edge
claim to fame is Bazooka titanium woods. Benefiting from the
success of the Bazooka titanium woods and irons, Tour Edge Golf
is one of the fastest growing golf manufacturer's in the country.
Offering exceptional pricing and superior performance, Tour
Edge Clubs give golfers just what they need. Doubling
sales every year since inception, Glod's original vision allowed
Tour Edge to carve out a niche as a worldwide manufacturer of
premium quality products that are sold at a reasonable price.
As the reputation of Tour Edge grew regionally, by 1990 there
was a need to organize a sales and marketing program to further
the company's success. Around this time, David's brother Gordon
Glod, now vice president, joined the team. He recognized the
need for a club maker that could provide reliable service and
custom clubs in a timely manner. Gordon actively pursued many
new markets and helped open doors for the new product line.
According
to David, "By 1992 demand had increased immensely and Anthony
Herb was hired as production manager. Now vice president of
operations, Anthony brought six years of experience and a well
rounded knowledge of the industry to Tour Edge. His ideas for
a more efficient means of production were well received and
quickly instituted. Since his arrival, Anthony has set an industry
standard for consistency of product quality and timely delivery.
Commanding
strong Midwest sales, Gordon realized the need for a national
distribution strategy. In 1993, Andy Silis was hired to head
up the company's national sales campaign. Andy's ten years of
golf sales experience and familiarity with accounts across the
country put Tour Edge on the map nationally. His industry knowledge
and ability to position Tour Edge products helped drive the
company sales and opened the door for national and international
distribution. The
final piece of the puzzle was put into place in 1995 when Tour
Edge hired Jay Hubbard to spearhead the company's marketing
and advertising strategy. Hubbard, a veteran marketer with seven
years experience, quickly stepped up to the plate and established
public relations and advertising programs to support that national
sales effort and help build the brand. By 1996, the Tour Edge
team had catapulted the company into Golf Pro Magazine's ranking
of the top 40 equipment manufacturers. Since
that time, the national media, word-of-mouth, and strong retail
sales have created a new best-selling brand. According to Andy
Silis, national sales manager, "At one of the best golf shops
in America, Tour Edge irons are on average the #1 selling iron
above the best-known brands in the industry. In addition, Tour
Edge metal woods are on average the #2 best selling woods. We
have come a long way and I am proud to be part of it." Many
new employees have joined the Tour Edge team over the years,
each person filling a critical need, but all with the same goals
in mind: commitment to quality, devotion to customer service,
and dedication to innovation. David Glod has built his company
around these goals and has made a pledge to adhere to them.
With that in mind, consumers can expect the same high quality
product and exceptional service that was first instituted in
1985. |